Project description

We implemented a marketing strategy and developed a creative advertisement that demonstrates the product’s action in an innovative, suggestive and simple manner. We presented the symptoms of reflux, heartburn, and digestive problems metaphorically - as a volcano eruption. This eruption is then stopped by Reflustat, which gives a clear idea of the product’s action – forming a barrier in the stomach to stop heartburn. In this way, consumers became familiar with the product.