Minas Turkish coffee


Project description

Have we mentioned that we love challenges? Well, our collaboration with Arabesca was just that! After several years without any advertising activity, we were tasked with developing a campaign for the Minas coffee brand, which Arabesca saw as a way to stand out from the crowd and attract new customers. This goal was accomplished thanks to our creative campaign which, in a fun and likeable way, presented various ways to prepare Turkish coffee. All manners of preparation are correct as tastes differ. “There are many ways to prepare coffee, but there is only one Arabesca” was our slogan, which the customers embraced. The campaign was accompanied by the activation of an Instagram account, which gained numerous followers and proved to be a great success, and a creative competition in which the best participants won a limited-edition Chia cup x Arabesca, designed specifically for the campaign in cooperation with Filipa Sorko.