By taking over the managing of the Decathlon Hrvatska Facebook page, we also assumed responsibility for the public communication of this brand, which lacked recognisability on the Croatian market, and intended to use Facebook as the means to establish a new public image. Under the umbrella slogan “Sports for All” we focused on creating a page that would be accessible and interesting to everyone. We created personalised content for the brand, as well as for our fans. The goal was to raise awareness of the brand and make it recognisable, i.e. to create a clear public image. Our results and placement in the Weekend Media Festival 2018 MIXX Competition finals in the “best social” category are a proof that our goal was successfully accomplished.