2020 Campaign


Project description

Developing a campaign which can be used throughout the year and easily adapted to any business segment is by no means an easy task, but our team loves a challenge. We developed a female character dressed in the recognisable Lesnina yellow, embodied by the actress Csilla Barath Bastaić. In a series of video advertisements and visual materials, she presented various special offers and benefits of shopping at Lesnina XXXL stores to the customers in a likeable and modern way.