Optimum membership

Croatian Automobile Club – HAK

Project description

How can you employ intelligent communication methods in order to draw new customers or encourage existing ones to replace their Smart membership with the Optimum membership option? Using a superb creative campaign with a clear message, of course! We told an entertaining story in order to show that traffic accidents can happen to anyone, even while driving a new car. In our story, there are men trying to help some young ladies to replace a tyre, however, their efforts prove unsuccessful. But this is what HAK membership is for – to help you deal with any challenge you may encounter during your trip!