Branding and launch campaign
Developing a visual identity, presentation and communication strategy for the Croatian market for Gyms4you, a fitness club chain based on a European concept. We opened the first Gyms4you club in Croatia in the Zagreb Bundek Center. Gyms4you is the only fitness club in Croatia which is open 24/7, and you enter it by scanning your fingerprint! In addition to a billboard campaign and guerrilla marketing in trams and buses, we also organised an all-day event at Arena Center with an interesting entertainment programme and awards for customers.