DECATHLON

We created a fun animated story to inform Decathlon customers and fans about the loyalty programme and its benefits. In an interesting and straightforward manner, we showed how the programme works, how points are collected and what they are used for. The mascot we designed, called Deki, was given the role of the narrator in the animated video, who guides the viewer through all steps of the process, from using the app, through shopping and collecting points, to exchanging them. Through series of illustrations, we provided the customers with all the necessary information, while remaining faithful to the brand’s spirit.