Croatian Lottery

Project description

Our campaign for Hrvatska Lutrija was meant to invoke the viewers’ emotions and inform them about how playing games of chance can indirectly help their communities and society as a whole. This means that a part of the proceeds from lottery ticket sales is used to aid various social, humanitarian, and sports organisations or clubs. In the first stage, we developed a campaign which included collecting applications from Hrvatska Lutrija players at points of sale and online, as well as a short TV ad aimed at encouraging viewers to play the games. In the next stage, we selected a group of candidates and filmed a series of TV ads telling authentic stories of 14 real people.