Quality on Your Plate


Project description

The idea behind this campaign was to contribute to an increase in the consumption of locally caught seafood and boost its appreciation, as well as to improve the fish consumption culture in Croatia. The project “Croatian fish – Quality on Your Plate” was introduced through a series of five animated and video ads that employed a clear and simple strategy aimed at raising consumers’ awareness of the importance of investments in sustainable fishing in our country, as well as of the high nutritional value and health benefits of eating seafood caught locally in accordance with the applicable regulations. The goal of the project “Croatian fish – Quality on Your Plate” was to promote local seafood, including that which is caught, farmed, and processed.