Online and Mobile Banking
Splitska banka decided to update and expand its service range by introducing an online and mobile banking app. The campaign was intended to highlight the straightforwardness of use of the new app. We developed an appealing campaign and filmed a TV ad with “grannies” in the main roles. In this way, we showed that the app was so simple that it could be easily used by absolutely anyone, the old and the young alike. The campaign also included accompanying graphic materials, promotional events at malls, and guerrilla marketing activities such as the installation of a large slide at the Zagreb Dolac market so that passers-by could experience the “speed” of the new online and mobile banking services of Splitska banka.