EUROPA Family Membership
Croatian Automobile Club – HAK
The campaign aimed at persuading viewers planning to travel abroad to activate the Europa Family Membership option, which guarantees a safe trip to as many as 40 countries, regardless of their car’s age. We showed, in a likeable and believable manner, that a new car does not guarantee safety and that accidents can happen to anyone. The TV ad shows two families leaving for a ski trip, and one of these families - travelling in a fast, new car - has a traffic accident. The HAK Europa card is the solution to their problems.