TOWER CENTER RIJEKA

POS, EVENT

Task

Tower Center Rijeka (TCR), shopping mall in Rijeka, celebrated its 7th anniversary. The center is throughout the year visited by about five million visitors from Rijeka and the region, and is among the most visited shopping centers in Croatia. The task was to create and organize an unforgettable festive atmosphere for all visitors to the Centre, in the common practice of music and fashion.

Solution

What distinguished the birthday celebration of the Tower Center Rijeka was an exclusive musical performance by two famous Croatian singers, Vanda Winter and Nikolina Kovačević, the protagonists of then extremely popular local TV series "Stella." In the one-hour musical performance, Vanda and Sementa created a special event and are fully captivated the audience in Rijeka. In the fashion part of the evening, the attention of visitors was drawn by the fashion show of the famous designer duo Zoran Mrvoš and Ogi Antunac from fashion studio LINK.

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