Splitska banka wanted to consolidate all campaigns under a single all year concept. First in line were the loans, through which that year’s creative idea was supposed to be communicated. Splitska banka was the first to offer loans in kuna currency with a fixed interest rate. In addition to the TV video, we were required to come up with the main visual and banners in line with the annual creative idea.
We looked up to the fact that Splitska banka was the first in the market to offer credits in kuna currency with a fixed interest rate and was known for more favorouble conditions compared to other banks. What we delivered was the the creative idea “For real?!“ outlining that position in the frame of ATL and BTL activities throughout the year.