To create two different campaigns for loans, one for cash loans and the other for home loans, which would tie into the campaign “Forget about experimenting!” (Kemijanje).


Creative solution was to show how “experimenting” functions in real and everyday life as portrayed by a lovable narrator - a nine year old boy. He introduces us to his family’s “problems” to which the viewer can relate to, he tells us to forget about trying to make it work by “experimenting” and rely on the cash/home loans of Splitska banka.

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