Splitska banka decided to modernize and extend its service by introducing applications for the Internet and mobile banking. We were assigned to create an attractive campaign that would convey the idea of user-friendliness of the new applications.
We designed a campaign and recorded TV commercial with the "grannies" as the main actors, who explained how simple to use the application is, so that literally anyone can use it without a problem. The young as well as the elderly. The accompanying graphic materials and additional activities such as guerilla and promotions at shopping malls were developed as well.