SOCIETE GENERALE MONTENEGRO

TV COMMERCIAL, PRINT, CITY LIGHT, CARD, POS

Task

Fun Club package is a package of banking products intended for young people age 13 to 27 and is free to use until they have thair first job. The client wanted a re-design of their Credit/Debit cards and all communication materials.

Solution

Considering that product is free, we communicated the carefree nature of the young people’s view of banking products through card design. We used design in our attempt to make young people identify with the product and make them want to have the card in their pocket.

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