Ford

PRINT, POS

Task

Ford was extremely satisfied with our “MOST” campaign in 2013 and wanted to continue it. Ford automobile have for years now been one of the “most” sold, “most” innovative, “most” favorable cars in Europe and the world. Amongst these vehicles Fiesta stands out as the best sold small car model in Europe in the last five years.

Solution

We used a simple and memorable design where we attempted to point out the benefits of buying a Ford.
#Why? We wanted to connect the communication of print and Facebook communication. Hashtags are popular and one of the most popular is #onokad (#thattime) and nobody used it until then in the automobile industry.

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