MASS

Task

Announcing the new Mass Shoes summer of 2018 collection, in a new and simple, yet modern and fashionable way.

Solution

Since the campaign was shot in a studio, we evoked images of the summer and the beach by “playing” with two-colour background and using beach props. We “spiced it up” by using palm trees and the “unavoidable” flamingos. Of course, Severina was there as the brand ambassador of Mass Shoes.

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