Severina has endorsed brand Mass for a number of years. In line with that the agency was supposed to devise a creative concept with appealing design as well as the style, situations and a number of poses in which the shoes would be brought into the spotlight.
The idea to illustrate that modern and elegant shoes are worn by celebrities worked out. Visuals that we created for the campaign in print and outdoor and in-store advertising emphasized the irresistible Mass shoes on seductive Severina's legs. As icing on the cake, we recorded a TV commercial featuring Severina in the main role.