Land Rover is a known manufacturer of off-road vehicles. The idea of the client was through ATL and BTL activities to emphasize its leading position in the off-road vehicle market.
We arranged the event on Velebit, with the starting point on Zavižan. The aim was to appeal as many Land Rover owners as possible to the event and to sense the off-road driving on the real, exciting field. The event was accompanied by a series of graphic and digital materials.