To create a TV commercial that is supposed to communicate an innovation in a way that Croatian railways sell tickets – the web and mobile app for ticket sales. Use emotion to show the ease and speed with which the tickets can be bought.
We created an emotional TV campaign that shows a couple in love parting ways at the main railway station.
After the girl enters the train the boy leaves the station feeling sad. Yet, he changes his mind and decides to go with the girl by buying a train ticket using a mobile app.