Creating an original creative strategy for a campaign which will, using TV commercials and other promotional materials, draw lottery players to test their luck and increase lottery ticket sales.


Through a series of advertisements we wanted to help players identify with the brand and encourage players to buy lottery tickets. We explained the mechanics of playing and winning in a jovial and witty way. Remaining graphic materials (POS, OOH) were visually shaped in accordance to the proposed creative concept.

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