Lottery tickets are one of the oldest products of Croatian Lottery. Players of instant lottery tickets learn about their or his winnings on spot. The idea of the client was to enhance through the marketing campaign the interest for lottery tickets in the public and thus increase their sales. It was our design concept that the client opted for, by which a TV commercial was made.
We made a series of TV commercials with a cook, businessman, housewife, grandma and a student. They all celebrated their winnings with by dancing, while the voice of the commentator in a humorous way described lives of each person before and after the win. An accompanying BTL material was made too, and the redesign of the product itself, i.e. lottery tickets posed an additional challenge.