HIPP

PR PROJECT

Task

It's been exactly 50 years since one company from the Bavarian Pfaffenhofen changed the German market of baby food. Its idea: to make the quality and taste of its products visible at first sight. Its invention: filling fruit-based meals for children in practical and hygienic jars. Its name: HIPP. Agency’s Task: to strengthen the image of the company and through media releases inform customers about the jubilee, and ingredients growing processes and the production of HIPP baby food. 

Solution

The campaign consisted of two parts. On the occasion of the 50th anniversary of the first jars of HIPP baby food, we invited in Croatia Stefan Hipp, managing partner of Hipp GmbH & Co., and organized a gathering of journalists and Stefan Hipp called "One jar for all generations” in Zagorje castle Gjalski. The campaign was continued by organizing incentive trips for several journalists to the estate of Stefan Hipp in the surroundings of Polish Gdansk. During the four-day gathering on Hipp estate the journalists were given the opportunity to learn all about the cultivation of bio ingredients used by Hipp in the production of baby food. The campaign resulted in a series of PR releases and interviews in print and web editions, as well as in the TV shows.

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