Hrvatski autoklub (Croatian Auto Club) in 2015 introduced a new product - Family membership. The objective was to sell 5,000 memberships within two months only. Our solution was chosen at the tender as the best realization of the project.
Through a humorous story at a gas station, we wanted to present what kind of incidents and surprises can take place in everyday life of a family. In addition to roadside assistance, HAK card allows family members a number of discounts at certain stores as well. The campaign was very successful and in a short period of two months more than 10,000 memberships were sold.