Gyms4you, a chain of fitness clubs organized by a European concept, opened its first club in Croatia, in Center Bundek in Zagreb. Gyms4you is the only fitness club in Croatia operating non-stop, 7 days a week, 0-24 hours, so that all members have the opportunity to workout at any time of day or night, depending on their preferences and schedule. Gyms4you is unique also for allowing access to the gym by scanning fingerprints. The agency's task was to come up with all the visuals and overall brand communication strategy.
Along with the ad campaign on billboards and guerilla in trams and buses, we organized an all-day event at the Arena Center with interesting entertainment program and prizes for customers hosted by actor and comedian Mario Petreković. The campaign was followed up by press releases announcing the opening of the fitness center. On the opening day, we organized an event for business partners and the media, attended by numerous celebrities from the local scene.