To suggest a communication strategy that presents Grundig as a leading manufacturer of home appliances. So far, in Croatia, Grundig had been perceived a TV manufacturer while Grundig in the world is positioned as an innovative premium brand.
We hired two brand ambassadors Luka Nižetić & Marijana Batinić who are currently the most popular young stars in Croatia and the region. Luka Nižetić is widely known as an excellent chief and owns his own restaurant. Luka also won Celebrity Masterchef!
As Grundig ambassadors, celebrities uncover their home making “secrets” and share advice and in this way present individual Grundig utilities. We created banners and recorded videos of Luka making his specialties.