Ford cars are among the best selling vehicles in the world. Particularly noteworthy is Ford Fiesta, which was 2012, 2013 and 2014 the best-selling small car in Europe, and Ford Focus, which was until 2015 the best-selling car in the world. We were commisioned the task to create ads that would help the promotion and higher sales of these models in Croatia.
The campaign for Fiesta and Focus was our response to the client's challenge. The campaign started off by direct communication on the best-selling vehicles, and then evolved in various directions, and for a number of diverse applications. This successful communication strategy lasted for as much as two years.